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Case Study

Mitchells Group

Re-Branding & Website Development

ALSO: Flash Presentations, Stationery, Offline Brochure

Headingley-based Mitchells Group is a leading provider of professional services to Private Companies and PLCs. The group is a collaboration of specialist divisions including: Accountancy, Corporate Finance, Consultancy, Wealth Management, Recruitment, IT Services and Brand Management (Cloudspotting).

Our brief was to rebrand the company to reflect this new divisional structure with the Group at its core. Mitchells already had a long and established tradition providing accounting services to companies in Yorkshire along with strong ties to the Yorkshire Dales and Leeds City. Although the Group is growing beyond its traditional borders to North Yorkshire and London it is nevertheless proud of its roots and such 'old fashioned' virtues as personal service and creating value for the customer. We therefore developed a modern, stylized version of the Yorkshire Rose (in which each petal represents a division with the Group at the centre) as the new company logo. We also provided a corporate colour palette so that each division had its own unique identity within a distinct corporate 'look and feel'.

Cloudspotting provided stationery and offline marketing as well as developing a highly distinctive website and Customer Support Portal for MTech, the Group's IT services division.

Visit the website:

www.mitchellsgroup.com