influence

Marketing is a combination of driving traffic (eyeballs, footfall etc) and winning hearts and minds.

We prefer to use the term influence when we talk about marketing because although we want as many people as possible to see and use your product/service/website we also want them to stay loyal to your brand so that they become true advocates. That means we think about the whole proposition: through planning and audience insight to the delivery mechanism and the creative execution and right through to the customer service issues and aftercare.

Search Engine Optimisation, just to take one example. This is more about creating great content, intuitive website navigation, link building and driving the right kind of audience than idly promising you that you'll get on the first page of Google (if anyone says this - don't believe them!). It takes, experience and know-how, intelligence, insight and genuine flair for creativity.

Our influence services include:

• Search Engine Optimisation (SEO)
• Pay-Per-Click (PPC)
• Content Creation
• Viral Campaigns
• Online Competitions
• Email Marketing
• Blogging